Welcome - Global Marketing BUSI 6414   Global Marketing
CREDIT HOURS: 3
The Global Marketing course gives a panoramic overview of some of the most leading strategies and practices in global marketing, and lead students to, in a comparative manner, investigate the application of those strategies and practices to both the Canadian and Global Markets. It will provide students with an understanding of international similarities and differences in marketing structures, functions and processes as related to the socio-economic and cultural environment and a consideration of the opportunities and problems of global marketing.
FORMAT: Lecture
PREREQUISITES: BUSI 5401.03
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