Welcome - Global Marketing COMM 3405   Global Marketing
CREDIT HOURS: 3
This course will examine similarities and differences in international marketing structures, functions and processes as related to the socio-economic and cultural environment and the opportunities and problems associated with international marketing for Canadian firms wanting to export to overseas markets. It is designed to be a comprehensive course embodying lectures, class discussion, assignments, and case studies. Students will also complete an export marketing plan for a Canadian company wishing to explore marketing opportunities in a foreign country.
FORMAT:

• Lecture
• Discussion

FORMAT COMMENTS: Lecture/discussion 3 hours
PREREQUISITES: COMM 2401.03
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