Welcome - Business Analytics and Data Visualization COMM 4512   Business Analytics and Data Visualization
CREDIT HOURS: 3
This course provides an introduction to business analytics and data visualization using state-of-the-art technologies. It covers the processes, methodologies and practices used to transform data into useful information to support business decision-making. Students will learn how to extract and manipulate data from various sources and acquire basic knowledge of data mining and data analysis, with a focus on data visualization. Students will also learn to build dashboards using a variety of data design and visualization tools. The course will be comprised of both conceptual and applied topics, with classes being held in an interactive computer lab (or virtually via asynchronous lectures and synchronous office hours). Technologies to be used will be focused on end-user analytics and data visualization and will include state-of the-art tools for self-serve business analytics, such as MS Excel, SAP Lumira Discovery, SAP Cloud Analytics, SAP Business Objects Analysis, SAP Predictive Analytics, and Tableau.
FORMAT:

• Lecture
• Lab
• Experiential Learning

PREREQUISITES: COMM 3511.03 or MGMT 3511.03
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