Program Requirements - Digital Marketing BUSI 6413   Digital Marketing
CREDIT HOURS: 1.5
This course is designed to provide students with an in-depth understanding of digital marketing strategy. This course allows students to learn about the principles that govern digital marketing and to put these principles into practice. Students will learn about the elements to consider in their digital marketing planning. Students will understand how different elements of digital marketing work (websites, digital advertising, social media, etc.) and will learn about the best practices in using each of these elements.
FORMAT: Lecture
PREREQUISITES: BUSI 5401 Marketing Management, BUSI 6410 Advanced Marketing