Program Requirements - Business Model Innovation BUSI 6706   Business Model Innovation
CREDIT HOURS: 1.5
Business model innovation is foundational to all business enterprises. Whether the venture is a business unit of a large multinational or a fledgling start-up, each need to understand how the organization is configured to create and capture value. Few businesses create business models from scratch, even fewer are successful in straying too far from the incumbent model of the industry or sector. The one possible exception are early stage entrepreneurial ventures where the fledgling start-up must simultaneously create value while endeavouring to capture this value in a competitive environment. This synergistic and iterative process of innovation management (i.e. value creation) and new venture formation (i.e. value capture) is the key to the deployment of a successful business model.
FORMAT: Lecture
PREREQUISITES: BUSI 5707