Certificate in Marketing Management

The certificate in Marketing Management will help students understand the marketing environment and consumers’ needs and expectations. Students completing this certificate will have a clear understanding of how to approach marketing: understanding the market, setting goals, and establishing, managing, and executing a marketing plan.  Students will have the ability to articulate challenges marketers have in the non-profit sector, and contrast these with marketing in the for-profit sector.
Required Courses (9 credit hours):
MGMT 2401 Introduction to Marketing*
MGMT 2402 Marketing for the Not-for-profit Sector
COMM 3402 Marketing Communications
*Students will be required to complete MGMT 1301.03 and MGMT 1302.03 before registering for these courses.
Students must obtain a minimum grade of B- for all courses counted toward the certificate.
To graduate with the Certificate, students must apply to graduate with a Certificate per the timelines determined by the Registrar's Office.