Certificate in Marketing Management


Eligibility:  The Certificate is open to any Dalhousie undergraduate student.  Non-degree Dalhousie students may qualify for the Certificate if they fulfull all course requirements at Dalhousie.

Overview:  The Certificate in Marketing Management will help students understand the marketing environment and consumers’ needs and expectations. Students completing this certificate will have a clear understanding of how to approach marketing: understanding the market, setting goals, and establishing, managing, and executing a marketing plan.  Students will have the ability to articulate challenges marketers have in the non-profit sector, and contrast these with marketing in the for-profit sector.

Admission to Certificate

To enrol in the Certificate, students must declare the Certificate through Dal Online (https://dalonline.dal.ca>Web for Students>Student Records>Declare Major/Minor/Certificate).

Certificate requirements
9 credit hours

MGMT 2401 Introduction to Marketing*
MGMT 2402 Marketing for the Not-for-profit Sector
COMM 3402 Marketing Communications
*Students will be required to complete MGMT 1301.03 and MGMT 1302.03 before registering for these courses.
All required courses for the Certificate must be completed at Dalhousie.  Students must obtain a minimum grade of (B-) for all courses counted toward the Certificate. 

To graduate with a Certificate, students must apply to graduate with a Certificate per the timelines determined by the Registrar's Office.