Welcome - Transportation Modes and Policy COMM 3408   Transportation Modes and Policy
CREDIT HOURS: 3
This course will introduce the student to the business of managing a transport enterprise. It will focus on understanding the regulatory (policy) environment and customer requirements prior to exploring operational considerations across a number of transport modes. The intent will be to explore the impacts of policy and modal structure on marketing the transportation company and structuring it for growth. The course is suitable for students wishing to work in the transport industry, in the supply chain activities of a transport customer or, tangentially, in the strategic management of any service business.
FORMAT: Lecture
FORMAT COMMENTS: Lecture/case method 3 hours
PREREQUISITES: COMM 2401.03
CROSS-LISTING: BUSI 6408.03