Welcome - Business Analytics and Data Visualization COMM 4512   Business Analytics and Data Visualization
CREDIT HOURS: 3
This course provides an introduction to Business Analytics using state of the art technologies. It covers the processes, methodologies and practices used to transform data into useful information to support business decision-making. Business analytics requires foundational knowledge in data Extraction, Transformation and Loading (ETL). The course will cover data models for data warehouses and in-memory systems, and teach students how to extract and manipulate data from these systems. They will also acquire basic knowledge of data mining and data analysis, with a focus on data visualization. The students will also learn to build dashboards using a variety of data design and visualization tools. The course will be made up of a combination of conceptual and applied topics with classes being held in an interactive lab. Both cloud-based and on-premise technologies will be leveraged to analyze data from a variety of sources, including Open Data, SAP BW, Teradata, and SAP HANA. Technologies used with be focused on end-user analytics and data visualization and will include state of the art tools for self-serve business analytics such as SAP Lumira Discovery, MS Excel, SAP Cloud Analytics, Tableau, SAP Business Objects Analysis, IBM Cognos Insight, SAP Predictive Analytics, and IBM Watson Analytics.
FORMAT:
  • Lecture
  • Lab
  • Experiential Learning

PREREQUISITES: COMM 3511.03 or MGMT 3511.03