Welcome - Corporate Communication
COMM 4510 Corporate Communication
CREDIT HOURS: 3
By the end of this course, students will learn about various communication strategies adopted and deployed by corporations. Students will learn about key concepts from the field including the study of public relations, integrated marketing, and internal corporate communications. Through the course, students will assemble a corporation communication portfolio that includes press releases, internal memos, an investigative communication audit, integrated marketing campaign, media kit, press conference, crisis communication strategy, and strategic communication plan
FORMAT: Lecture
PREREQUISITES:
COMM 1715.03 and
COMM 2303.03