Welcome - Managing the Venturing Process MGMT 4901   Managing the Venturing Process
CREDIT HOURS: 3
Linking theory and practice, Managing the Venturing Process allows students to practice learnings from earlier prerequsite courses, while enhancing their understanding through the use of an instructor led innovation and entrepreneurship project. Students working in groups will progress through a process consisting of secondary research, primary research, design thinking, refinement and implementation. This course will challenge students to identify opportunities; develop innovative concepts and manage the process for successful entrepreneurial outcomes. Students will learn how to manage innovation projects for both individual and corporate entrepreneurship.
PREREQUISITES: MGMT 3907.03 or COMM 3307.03
CROSS-LISTING: COMM 4301.03