Minor in Management - Introduction to Marketing MGMT 2401   Introduction to Marketing
CREDIT HOURS: 3
The objective of this class is to familiarize you with marketing’s mode of inquiry—the way marketers look at the world. As a marketer you should be able to: 1) ask the right questions about markets; 2) organize data into relevant information; 3) discover market opportunities; 4) set goals; 5) create a marketing plan that includes clear target markets, as well as product, price, distribution and communication strategies; and 6) implement and control a marketing program. A mixture of instructional methods will be used, including lectures, video cases, assignments, and current topics discussions. You are expected to prepare for class each week by prior reading of the assigned materials. Active participation is expected throughout the course. Students will work in teams and will be preparing a marketing plan to introduce a new product to the Canadian market.
NOTES: Students enrolled in the Bachelor of Management must register for this course under its MGMT designation. Only students enrolled in the Bachelor of Management are permitted to take MGMT 2401.03
PREREQUISITES: MGMT 1000.03, MGMT 1001.03, ECON 1101.03, ECON 1102.03.
CROSS-LISTING: COMM 2401.03