Minor in Agricultural Business Management - Marketing (A) MGTA 2002   Marketing (A)
CREDIT HOURS: 3
This course will familiarize students with fundamental marketing principles and provide students with hands-on decision making and analytical skills that are essential for marketing practice. Working in teams, students will conceptually develop innovative products that clearly address the needs of target markets. Around the product, students will gather relevant information and create marketing plans that includes product, pricing, promotion, and distribution strategies.
NOTES: Fall semester
FORMAT: Lecture