Minor in Agricultural Business Management - Advertising and Promotion MGTA 2006   Advertising and Promotion
CREDIT HOURS: 3
Students examine the process of planning, implementing, and evaluating advertising and promotional strategies for small businesses. Topics include an evaluation of conventional advertising media and web-based advertising, the preparation of customer profiles and target marketing, the creation of advertising copy, and the evaluation and monitoring of the advertising program. Case studies and class projects are essential elements of the course.
NOTES: Winter semester
FORMAT: Lecture
PREREQUISITES: MGTA 2002.03