Minor in Agricultural Business Management - International Marketing MGTA 3001   International Marketing
CREDIT HOURS: 3
This course provides an introduction to international marketing and the international trading system. Students will be exposed to the unique aspects of international market research, selection, entry, pricing, and communications that differentiate them from their domestic equivalents. In addition, the international trading system will be examined with an emphasis on institutions such as the WTO and the IMF and on international commodity agreements, which directly impact the movement of goods and services. Cases are used extensively in the course and class participation is vital.
NOTES: Fall semester
FORMAT: Lecture
PREREQUISITES: MGTA 2002