Diploma in Emergency Health Services Management (DEHSM) - Principles of Community-Based EHS HESA 4040   Principles of Community-Based EHS
Emergency Health Service (EHS) systems face challenging environments. However, strategics can be developed that go beyond merely reacting to what occurs in the environment. This course presents public relations planning so that a disaster or even a scandal can be turned into an opportunity. In addition, the course offers a basic understanding of marketing strategies that can help offset market pressures and demands. The objectives of the course are: (1) appreciate how marketing strategies vary when designed for the public good or a public service, (2) develop a marketing plan specific to the student’s emergency health service system, (3) develop and evaluate an emergency health services public relations plan, and (4) facilitate a collaborative activity between the student’s emergency health organization and some of its stakeholders.