Certificate in Digital Business - Starting Lean MGMT 3902   Starting Lean
This course provides real world, hands-on learning on what it's like to actually build a scalable startup company. This is a practical course - essentially a lab, not a theory course providing experiential learning. You will work in teams learning how to turn a great idea into a great company. You will learn how to talk to customers, partners, and competitors, as you encounter the chaos and uncertainty of how a startup actually works. You'll learn how to use a business model canvas to brainstorm each element of a company. You will learn the importance of customer development and customer discovery to determine whether anyone other than you would want/use your product and what your ‘Minimum Viable Product’ (MVP) should look like. Each day will be a new adventure outside the classroom as you test each part of your business model, then share your hard earned knowledge with the rest of the class.
PREREQUISITES: At least third year standing