Minor in Entrepreneurship & Innovation - Corporate Communication COMM 4510   Corporate Communication
By the end of this course, students will have learnt about various communication strategies adopted and deployed by corporations. Students will have competently demonstrated their ability to devise a corporate communications portfolio for stakeholders they will adopt in particular case scenarios. This portfolio will include formulating & delivering internal and external communications, developing and authoring press releases, creating a strategy document for managing press conferences and media relations, creating a post-incident marketing campaign, and writing incident and preliminary investigative reports (with financial and accounting analysis as evidence where available). Student teams will then make team presentations to possibly hostile audiences, and outline how to manage internal and external public relations, both day-to-day and in crisis conditions.
FORMAT: Lecture
PREREQUISITES: COMM 1710.03, COMM 1720.03 and COMM 2303.03 (or COMM 1715.03 and COMM 2303.03)