Minor in Entrepreneurship & Innovation - Consumer Behaviour (A) MGTA 3002   Consumer Behaviour (A)
CREDIT HOURS: 3
The course introduces the student to the basics of consumer behaviour and then applies this knowledge to the food marketing system. Topics covered include external influences on consumer behaviour, motivation, perception, learning, and decision-making. Historical and recent trends in product marketing, pricing, and advertising also form part of the course. Cases are used extensively and class participation is vital.
FORMAT: Lecture
PREREQUISITES: MGTA 2002