Courses - Transport Modes BUSI 6408   Transport Modes
CREDIT HOURS: 3
This course will introduce the student to the business of managing a transport enterprise. It will focus on understanding the regulatory environment and customer requirements prior to exploring operational considerations across a number of transport modes and what that means for marketing the transport company and structuring it for growth. The course is suitable for students wishing to work in the transport industry, in the supply chain activities of a transport customer or, tangentially, in the strategic management of any service business.
FORMAT:
  • Lecture
  • Seminar

CROSS-LISTING: COMM 3408.03