Courses - Marketing Strategy Seminar BUSI 6450   Marketing Strategy Seminar
This is the capstone course in marketing. As such, it is designed to draw together the individual marketing courses offered in the MBA programs. Extensive use will be made of case studies requiring students to develop complete marketing strategies for companies in “real-life” situations. Student presentations of their case analyses will form an important part of the course. Presentations will be videotaped and a critique provided by the instructor.
FORMAT: Seminar
PREREQUISITES: BUSI 5401.03 and BUSI 7000.03 and one 6000-level marketing course, which may be taken concurrently, or permission of the instructor